PRITAM SENGUPTA writes from New Delhi: After the advertising blitzkrieg to mark Rajiv Gandhi‘s birth and death anniversaries, and the death anniversary of his grandfather Jawaharlal Nehru earlier this year, Union ministries and Congress-led State governments and departments have once again splurged heavily to mark Indira Gandhi‘s death anniversary today.
In the 12 newspapers surveyed, there are 64 advertisements of various sizes, amounting to approximately 31½ published pages to mark the assassination of the former prime minister on this day, 27 years ago.
In contrast, Vallabhbhai Patel, the late Union home minister, whose birth anniverary too falls on October 31, gets 9 advertisements in the same 12 newspapers, amounting to 3 published pages. While there are multiple advertisements for Indira Gandhi, no paper has more than one ad for Patel.
The breakup of the Indira Gandhi ads are as under:
Hindustan Times: 22-page main issue; 9 Indira Gandhi ads amounting to 4¼ broadsheet pages
The Times of India: 30-page issue; 13 ads amounting to 6¼ broadsheet pages
Indian Express: 22-page issue; 9 ads amounting to 4 broadsheet pages
Mail Today (compact): 36-page issue; 3 ads amounting to 2¾ compact pages
The Hindu: 24-page issue; 8 ads amounting to 4 broadsheet pages
The Pioneer: 16-page issue; 7 ads amounting to 3¼ broadsheet pages
The Statesman: 16-page issue; 4 ads amounting to 2 broadsheet pages
The Telegraph: 22-page issue; 5 ads amounting to 2½ broadshe [...]
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